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Benefits of SEO | Search Engine Optimization For Local Businesses
Search Engine Optimization Service
SEO is the art of making your website more attractive to the search engines, as a result, the website is rewarded with a higher search engine rank, thus receives more traffic than the websites below it.But why would you care as a business owner?
Here is why:
1) Google now processes over 40,000 search queries every second on average (visualize them here), which translates to over 3.5 billion searches per day and 1.2 trillion searches per year worldwide. (source: Google.com)
2) Sites who appear in Position 5 and 1 account for 75.7% of Search Traffic.
Page one rank Traffic share
Business owners in Edmonton, Our Professional SEO service will give your business greater visibility to anyone typing in a search keyword. Put simply, more visibility means more sales and faster growth. And the higher up you are in search engine rankings, the higher the perceived value and credibility of your business. With sharp SEO tactics on your side, even as a small company you can rank for buyer keywords, outmanoeuvring bigger companies. Website analytics help analyse and learn which of your products are doing well, which marketing tactics are working and which need tweaking or even abandoning. This information will provide you data you need and remove all guesses.
Cost-effective Customer Acquisition
Happily, there is no payment for having the search engines index your website. This is important for high volume, low-intent phrases, such as ‘car insurance’, which can prove very expensive in pay per click advertising. SEO is also useful for generating visitors who are typing in ‘long tail keywords’ get this right and you can save a ton on advertising and outgun your competition.
Fixed Costs – easier to plan for
The cost of SEO is relatively fixed, independent of click volume. In fact, once initial optimisation costs and lower ongoing optimisation costs have been covered, cost per click from SEO drops over time.
Website design that maximizes SEO
Search engine crawlers reward sites that are easy to navigate and are relevant to visitors, so if your code and on-page SEO is optimized, your site is rewarded with higher rankings.
Repeat Business – without having to advertise again
Customers coming through search tend to stick around for longer – which increases customer lifetime revenues!
Unique Content will boost your rankings
By creating subject-specific content on your website in a way that delivers a boost to your keyword strategy, you can attract quality backlinks which boost your rankings for important keywords.As you can see, SEO done properly makes perfect business sense.
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