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Why A Mobile Friendly Website for Business ?

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Mobile is the New Web

Mobile devices are overtaking PCs as the most common Web access devices worldwide. Increasingly users are using the mobile phones and tablets to search the web for local information. If your business website is not mobile compatible, users will move on to the next mobile compatible site. To ensure excellent User Experience, Google is even communicating with web masters whose sites are non mobile friendly to let them know that they need to fix their sites. Website owners can no longer afford to miss tracking coming from Mobile devices. That’s why Easy Marketing and Advertising is dedicated to help our clients have mobile friendly websites.

Faster Download Speed

Mobile optimized websites are relatively easy to develop and once you have one you know that your content is looking and loading at its best.

Engagement and Context

A mobile Apps and mobile websites allow you to engage users with mobile-specific features such as click-to-call, camera, sms,mapping, and many other functions. More and more visitors will look for local businesses through location-aware technology that connects users to your business when they are in the locality.

Improved Search/SEO performance

A mobile website provides improved rankings on mobile-friendly search engines such as Google and Yahoo, and also allows placement in a growing number of mobile and local directories.

Portability and Connectivity

Mobile applications can be accessed anywhere, any time. This level of constant connectivity provides an unprecedented opportunity to connect with target audiences in new ways, wherever they may be.

Integration with Offline Media

Mobile devices are unique in their ability to immediately bridge the gap between online and offline media through the use of QR codes. QR codes can be displayed in print and then, when scanned with a smartphone, translated into electronic messaging such as a website URL, an email address or SMS message. QR codes have been used regularly in Japanese and European advertising for years, and are now getting increasing usage in Canada and USA. Your marketing materials can contain QR codes that will direct users to mobile landing pages that deliver more information and interactivity than the printed page. This integration between print and web via mobile adds a new dimension of communication to any marketing campaign.

Having a mobile presence for your business is not only the way to go, it’s inevitable for anyone who wants to stay ahead of the competition.

Contact us today for Mobile Responsive Website Design consultation

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